Social Media Specialist

IMMERSION

The average person using social media maintains 5 different network accounts. While Facebook and Instagram are the most popular social media, you may prefer to fortify your authority as an Ad Specialist with the broader opportunities that other platforms offer as well. You’ll get technical digital marketing tools and techniques that have been proven to consistently generate traffic on and with social media, like webinars, sales funnels, mobile videos, and email expertise. Learn how to increase brand authority, improve brand loyalty, create more conversion opportunities, increase inbound traffic while decreasing marketing costs, improve search engine rankings, and deepen customer engagement, all of which contribute to generating more customers and client – won’t that prove you to be the expert! The 30 IMMERSION courses that our team of experts has put together to prepare and strengthen you for this specialty are divided into the categories of Foundation, Core, and Tactical, sequenced for optimal learning. With a broad base of specialized training and strategic business courses, you’ll be poised to launch yourself as a professional upon graduation.

Immersion Course Set

FOUNDATIONAL

  • Digital Marketing
  • Internet Marketing Tools
  • Social Media Overview
  • Story Telling Formula
  • Business Networking and Communication

CORE

  • Facebook 101
  • Facebook 201
  • Facebook 301
  • Instagram Marketing
  • YouTube Marketing
  • Social Media Presence
  • Graphic Design
  • Mobile Videos and Photography
  • Sales Funnels
  • Click Funnels 101
  • Click Funnels 201
  • Webinar Platforms and Success
  • Email Marketing Mastery
  • Outsourcing: Administrative
  • Negotiating with Vendors

TACTICAL

  • Agency Start Up
  • Branding and Exposure
  • Agency Unique Selling Proposition
  • Marketing Action Plan
  • Agency Sales and Marketing Materials
  • Sales Presentations
  • Ad Copywriting
  • Agency Lead Generation and List Building
  • Sales Techniques and Management
  • Client Retention and Referrals

Sprint and Optional

SPRINT

  • Facebook 101
  • Facebook 201
  • Facebook 301
  • Instagram Marketing
  • YouTube Marketing
  • Social Media Presence
  • Mobile Videos and Photography
  • Sales Funnels
  • Webinar Platforms and Succes
  • Email Marketing Mastery

OPTIONAL

  • Credit Management
  • Entrepreneurial Mindset, Goal Setting and Time Management
  • Accounting, Tax, and Legal Basics for Small Business
  • Drag and Drop Application Development
  • Social Media Platform Integration
  • Agency Business Development 101
  • Branding and Exposure
  • Raising Capital

Foundational Courses

Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.

Digital Marketing

Day 1

Digital Marketing

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Internet Marketing Tools

Day 2

Internet Marketing Tools

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the Digital Marketplace? Organized marketing…

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Social Media Overview

Day 3

Social Media Overview

Of the 3 billion internet users, 2 billion have social media accounts, and social media is becoming the #1 place that most businesses' ideal customers are hanging…

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Story Telling Formula

Day 4

Story Telling Formula

“Facts Tell, Stories Sell!” People prefer stories over explanations; we get swept up in them and are more easily persuaded to take the point of view being offered…

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Business Networking and Communication

Day 5

Business Networking and Communication

As the old adage goes, “Your network is your net worth.” Marketing today prioritizes building relationships over winning sales. Effective…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Facebook 101

Day 1

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

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Facebook 201

Day 2

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

Read More
Facebook 301

Day 3

Facebook 301

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve…

Read More
Instagram Marketing

Day 4

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

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YouTube Marketing

Day 5

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

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Social Media Presence

Day 6

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

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Graphic Design Basics

Day 7

Graphic Design Basics

Value is created the moment a first impression is made, and your first impression depends on the power of your design to stop people in their tracks! Give your website…

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Mobile Videos and Photography

Day 8

Mobile Videos and Photography

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories…

Read More
Sales Funnels

Day 9

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

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Click Funnels 101

Day 10

Click Funnels 101

Sales funnels have proven time and time again to dramatically increase your sales. Learn how to leverage this popular strategy to explode your conversion numbers. The Click…

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Click Funnels 201

Day 11

Click Funnels 201

Using Click Funnels’ advanced package, accelerate your funnel performance with advanced features to streamline and heighten the profile information you collect. Learn to use…

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Webinar Platforms and Success

Day 12

Webinar Platforms and Success

With all the options out there, which webinar platform is right for you to expand your reach, build your contact list, create a profit center…

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Email Marketing Mastery

Day 13

Email Marketing Mastery

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people…

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Outsourcing: Administrative

Day 14

Outsourcing: Administrative

Outsourcing can be 10x more efficient than not outsourcing! Time spent on mundane tasks is wasted time when the tasks can be handed off, allowing you to concentrate concentrate on income…

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Negotiating with Vendors

Day 15

Negotiating with Vendors

Using win-win psychology, this course examines strategic creativity, rational behavior, judgment, decision-making, rapport, and how-to methods of gauging…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Agency Start Up

Day 1

Agency Start Up

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful…

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Branding and Exposure

Day 2

Branding and Exposure

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the…

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Agency Unique Selling Proposition

Day 3

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

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Marketing Action Plan

Day 4

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Agency Sales and Marketing Materials

Day 5

Agency Sales and Marketing Materials

Presenting your product and service information must be well thought out so that your branding message and business personality are…

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Sales Presentations

Day 6

Sales Presentations

Although they may look effortless, great sales presentations don’t happen by accident! They are a carefully orchestrated affair using a winning formula to…

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Ad Copywriting

Day 7

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

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Agency Lead Generation and List Building

Day 8

Agency Lead Generation and List Building

The industry standard for any sort of digital traffic to a business is that only about 2% convert to sales! What happens to the other 98% is…

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Sales Techniques

Day 9

Sales Techniques

Sell with “New World” strategies that make you a trusted authority and relieve the pressure of old-fashioned sales presentations. Learn the many kinds of questions that…

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Client Retention and Referrals

Day 10

Client Retention and Referrals

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to…

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Sprint Courses

For solid groundwork as a successful advertiser, the Social Media Ad Specialist SPRINT gives you 10 courses of core training in popular social media platforms and important digital marketing techniques. This is a great start to begin developing promising ecommerce skills as you decide how you might want to expand them later. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Facebook 101

Day 1

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

Read More
Facebook 201

Day 2

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

Read More
Facebook 301

Day 3

Facebook 301

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve…

Read More
Instagram Marketing

Day 4

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

Read More
YouTube Marketing

Day 5

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

Read More
Social Media Presence

Day 6

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

Read More
Mobile Videos and Photography

Day 7

Mobile Videos and Photography

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories…

Read More
Sales Funnels

Day 8

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

Read More
Webinar Platforms and Success

Day 9

Webinar Platforms and Success

With all the options out there, which webinar platform is right for you to expand your reach, build your contact list, create a profit center…

Read More
Social Media Presence

Day 10

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

Read More

Optional Courses

The courses in this section consist of additional knowledge and skills you may want to round out particular interests you have and educational areas you want to expand. Except for the logical sequence of 101 and 201 offerings, you may take them whenever you wish.

Credit Management

Credit Management

Get ahead of the game and create wealth by building an excellent credit profile and score as your foundation. Here you’ll discover the importance of credit management…

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Entrepreneurial Mindset, Goal Setting and Time Management

Entrepreneurial Mindset, Goal Setting and Time Management

According to a survey, 70 percent of Americans would prefer to be self-employed. Time freedom and personal…

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Accounting, Tax, and Legal Basics for Small Businesses

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

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Drag and Drop Application Development

Drag and Drop Application Development

Almost 2/3 of mobile phone time is spent on apps, and search engines are scrambling to handle the increasing volume of web browsing and…

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Social Media Platform Integration

Social Media Platform Integration

Work smarter, not harder, to get your business found. Amp up your use of social media for advertising, visibility, and growth by exploring ways…

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Agency Business Development

Agency Business Development

Did you know that 80% of businesses do not survive their first two years? Being part of the 20% of businesses that thrive often comes down to…

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Branding and Exposure

Branding and Exposure

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the…

Read More
Raising Capital

Raising Capital

According to the Bureau of Labor Statistics and Gallup data, between 400K and 500K new businesses are created each year with less than half surviving five years…

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