With 205 billion emails sent daily and a $38 return for every $1 spent, email is not to be overlooked as an important revenue channel. Having a serious impact on many aspects of digital marketing, building customer lists and marketing to those lists are becoming increasingly sought-after skills. As an email marketing specialist, you’ll be able to create an explosion of public awareness, brand exposure, and lead generation. Whether you have an existing business or just a business idea, you can apply this path to your own company or start a digital marketing agency and generate revenue with this specialty. To provide you the most up to date and powerful email skills, the 30 courses are divided into the categories of Foundation, Core, and Tactical, were chosen for this specialty by a team of subject matter experts so you can automate marketing, integrate business channels and platforms, optimize mobile-friendly availability, and uses analytics to evaluate your results. Imagine the possibility of already having your first client when you graduate, from the work you do in this program!
Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.
The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).
The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.