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Email Marketing

IMMERSION

With 205 billion emails sent daily and a $38 return for every $1 spent, email is not to be overlooked as an important revenue channel. Having a serious impact on many aspects of digital marketing, building customer lists and marketing to those lists are becoming increasingly sought-after skills. As an email marketing specialist, you’ll be able to create an explosion of public awareness, brand exposure, and lead generation. Whether you have an existing business or just a business idea, you can apply this path to your own company or start a digital marketing agency and generate revenue with this specialty. To provide you the most up to date and powerful email skills, the 30 courses are divided into the categories of Foundation, Core, and Tactical, were chosen for this specialty by a team of subject matter experts so you can automate marketing, integrate business channels and platforms, optimize mobile-friendly availability, and uses analytics to evaluate your results. Imagine the possibility of already having your first client when you graduate, from the work you do in this program!

Immersion Course Set

FOUNDATIONAL

  • Digital Marketing
  • Internet Marketing Tools
  • Social Media Overview
  • Story Telling Formula
  • Content Creation

CORE

  • Facebook 101
  • Instagram Marketing
  • YouTube Marketing
  • Social Media Platform Integration
  • Social Media Presence
  • Basic Website Development
  • Pay Per Click
  • Google Ads 101
  • Sales Funnels
  • Click Funnels 101
  • Webinar Success
  • Webinar Platforms and Success
  • Internet Lead Generation 101
  • Email Marketing Mastery
  • Drag and Drop Application Development
  • Outsourcing: Administrative

TACTICAL

  • Agency Start Up
  • Agency Unique Selling Proposition
  • Marketing Action Plan
  • Agency Sales and Marketing Materials
  • Sales Presentations
  • Ad Copywriting
  • Agency Lead Generation and List Building
  • Sales Techniques and Management
  • Agency Business Development 101
  • Client Retention and Referrals

Sprint and Optional

SPRINT

  • Digital Marketing
  • Internet Marketing Tools
  • Story Telling Formula
  • Ad Copywriting
  • Social Media Presence
  • Sales Funnels
  • Click Funnels 101
  • Webinar Platforms and Success
  • Internet Lead Generation 101
  • Email Marketing Mastery

OPTIONAL

  • Accounting, Tax, and Legal Basics for Small Business
  • Social Media Marketing Strategies
  • Facebook 201
  • Facebook 301
  • Google+

Foundational Courses

Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.

Digital Marketing 101

Day 1

Digital Marketing 101

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Internet Marketing Tools

Day 2

Internet Marketing Tools

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the Digital Marketplace? Organized marketing…

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Social Media Overview

Day 3

Social Media Overview

Of the 3 billion internet users, 2 billion have social media accounts, and social media is becoming the #1 place that most businesses' ideal customers are hanging…

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Story Telling Formula

Day 4

Story Telling Formula

“Facts Tell, Stories Sell!” People prefer stories over explanations; we get swept up in them and are more easily persuaded to take the point of view being offered…

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Content Creation

Day 5

Content Creation

Fifty percent of businesses online fail each year because they don’t stay current and up with the trends. Especially when it comes to content creation. There are 10 to…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Facebook 101

Day 1

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

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Instagram Marketing

Day 2

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

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YouTube Marketing

Day 3

YouTube Marketing

By 2019, internet video traffic will account for 80% of all consumer Internet traffic while 51% of marketing professionals worldwide name video as the type of content…

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Social Media Presence

Day 4

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

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Basic Website Development

Day 5

Basic Website Development

Face it, without a website your business doesn’t exist! Domain hosts today eliminate the heavy lifting by fast-forwarding you past having to select your client, server, programming…

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Shopify 101

Day 6

Shopify 101

Dive into the fundamentals of ecommerce and review the different ecommerce models available to you. Learn why Shopify's easy to use functionality has made it…

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Pay Per Click

Day 7

Pay Per Click

Roll up your sleeves and prepare to enter the fast-paced world of paid advertising. Get the foundation you need to understand and compare the operational…

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Google Adwords 101

Day 8

Google Adwords 101

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table…

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Sales Funnels

Day 9

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

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Click Funnels 201

Day 10

Click Funnels 201

Using Click Funnels’ advanced package, accelerate your funnel performance with advanced features to streamline and heighten the profile information you collect. Learn to use…

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Webinar Platforms and Success

Day 11

Webinar Platforms and Success

With all the options out there, which webinar platform is right for you to expand your reach, build your contact list, create a profit center…

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Internet Lead Generation 101

Day 12

Internet Lead Generation 101

"The money is in the list.” Research has shown that it takes at least 7 times before someone buys. It boils down to one thing: Lead Generation. Industry…

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Email Marketing Mastery

Day 13

Email Marketing Mastery

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people…

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Drag and Drop Application Development

Day 14

Drag and Drop Application Development

Almost 2/3 of mobile phone time is spent on apps, and search engines are scrambling to handle the increasing volume of web browsing and…

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Outsourcing: Administrative

Day 15

Outsourcing: Administrative

Outsourcing can be 10x more efficient than not outsourcing! Time spent on mundane tasks is wasted time when the tasks can be handed off, allowing you to concentrate concentrate on income…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Agency Start Up

Day 1

Agency Start Up

Have you wanted to control your own destiny by starting your own business and you don’t know where to start? Here is where you will learn to lay a successful…

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Agency Unique Selling Proposition

Day 2

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

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Marketing Action Plan

Day 3

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Agency Sales and Marketing Materials

Day 4

Agency Sales and Marketing Materials

Presenting your product and service information must be well thought out so that your branding message and business personality are…

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Sales Presentations

Day 5

Sales Presentations

Although they may look effortless, great sales presentations don’t happen by accident! They are a carefully orchestrated affair using a winning formula to…

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Ad Copywriting

Day 6

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

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Agency Lead Generation and List Building

Day 7

Agency Lead Generation and List Building

The industry standard for any sort of digital traffic to a business is that only about 2% convert to sales! What happens to the other 98% is…

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Sales Techniques

Day 8

Sales Techniques

Sell with “New World” strategies that make you a trusted authority and relieve the pressure of old-fashioned sales presentations. Learn the many kinds of questions that…

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Agency Business Development

Day 9

Agency Business Development

Did you know that 80% of businesses do not survive their first two years? Being part of the 20% of businesses that thrive often comes down to…

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Client Retention and Referrals

Day 10

Client Retention and Referrals

More than half of small business revenue is estimated to be from repeat customers and most new business is from referrals. You need to…

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Sprint Courses

Grow your email skills and be a valuable asset to your business or someone else’s, with the cutting-edge techniques you’ll learn from the 10-course Email Marketing SPRINT path. As email continues and expands as a useful marketing tool, you’ll have a serious advantage with a core strategy that pertains to just about any business’s ROI. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose.

Digital Marketing 101

Day 1

Digital Marketing 101

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

Read More
Internet Marketing Tools

Day 2

Internet Marketing Tools

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the Digital Marketplace? Organized marketing…

Read More
Story Telling Formula

Day 3

Story Telling Formula

“Facts Tell, Stories Sell!” People prefer stories over explanations; we get swept up in them and are more easily persuaded to take the point of view being offered…

Read More
Ad Copywriting

Day 4

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

Read More
Social Media Presence

Day 5

Social Media Presence

Have you wondered how to best market yourself on social media considering that over 90% of all adults in the United States have social media accounts? In this class you will learn…

Read More
Sales Funnels

Day 6

Sales Funnels

Statistics show that it is about 7 times easier to sell to an existing customer than it is to find a new buyer. Also known as revenue or marketing funnels, this sales process leads…

Read More
Click Funnels 101

Day 7

Click Funnels 101

Sales funnels have proven time and time again to dramatically increase your sales. Learn how to leverage this popular strategy to explode your conversion numbers. The Click…

Read More
Webinar Platforms and Success

Day 8

Webinar Platforms and Success

With all the options out there, which webinar platform is right for you to expand your reach, build your contact list, create a profit center…

Read More
Internet Lead Generation 201

Day 9

Internet Lead Generation 201

A wise man once said, “When performance is measured, performance improves.” Want to spark even greater interest in your product or service? Discover…

Read More
Email Marketing Mastery

Day 10

Email Marketing Mastery

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people…

Read More

Optional Courses

The courses in this section consist of additional knowledge and skills you may want to round out particular interests you have and educational areas you want to expand. Except for the logical sequence of 101 and 201 offerings, you may take them whenever you wish.

Accounting, Tax, and Legal Basics for Small Businesses

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

Read More
Social Media Marketing Strategies

Social Media Marketing Strategies

Even though social media is promoted as the place for humanizing your message and creating connection rather than recruiting customers and…

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Facebook 201

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

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Facebook 301

Facebook 301

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve…

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Google+

Google+

Having very little organic traffic to your products or services has been a problem for many businesses! Google is the #1 search engine with almost 80% of all traffic on the internet…

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