Ecom Mastery

IMMERSION

Intimidated about having an online business because you think you can’t manage it yourself? Take the Ecommerce Foundations preparation and expand it with the competence to own and control your own digital assets, including but not limited to having a niche-specific product store or a print-on-demand enterprise. With the skills we teach, you’ll be able to execute your own front-office and back-office functions, keeping your data integrated at all levels of marketing and sales. Should you decide to outsource, you’ll be knowledgeable about what you do and don’t want that to entail, and better able to evaluate the results you’re given. We teach important business fundamentals, like how to drive traffic via multiple different social media as well as paid ads, how to creating sales funnels, how to designing your own business apps, and how to building customer databases to market extensively with email expertise. There are 30 courses designed precisely to do this and more, divided into in the categories of Foundation, Core, and Tactical. With the skills to start or expand your business, your ideas can be up and rolling by graduation.

Immersion Course Set

FOUNDATIONAL

  • Digital Marketing
  • Internet Marketing Tools
  • Social Media Overview
  • Entrepreneurial Mindset, Goal Setting and Time Management
  • Credit Management

CORE

  • Ecommerce Platforms
  • Shopify 101
  • Shopify 201
  • Shopify 301
  • Print on Demand 101
  • Print on Demand 201
  • Amazon FBA 101
  • Alternative Product Sourcing
  • Facebook 101
  • Facebook 201
  • Instagram Marketing
  • Social Media Platform Integration
  • Pay Per Click
  • Google Ads 101
  • SEO 101
  • Keyword Strategies
  • Click Funnels 101
  • Email Marketing Mastery
  • Drag and Drop Application Development
  • Outsourcing: Ecommerce

TACTICAL

  • Business Plan
  • Marketing Action Plan
  • Raising Capital
  • Branding and Exposure
  • Digital Asset Brokering

Sprint and Optional

SPRINT

  • No Courses

OPTIONAL

  • Accounting, Tax, and Legal Basics for Small Business
  • Bing and Yahoo Ads
  • Google+
  • Facebook 301
  • Graphic Design Basics
  • Video Editing
  • Mobile Videos and Photography
  • Digital Asset Brokering
  • Ad Copywriting
  • Agency Unique Selling Proposition

Foundational Courses

Foundational Courses comprehensive primer revealing the exact knowledge you require to rapidly grow your successful Shopify store in the economy of today, and tomorrow. IMPACT first builds your foundation for long-term sustainability, to researching the markets and building keystone relationships.

Digital Marketing 101

Day 1

Digital Marketing 101

According to the statistics, U.S. spending on digital advertising is set to hit $113.18 billion by 2020, double the amount compared to just 2 years ago. Digital marketing is…

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Internet Marketing Tools

Day 2

Internet Marketing Tools

Do you find it difficult to manage multiple social media platforms, webpages, and other resources in the Digital Marketplace? Organized marketing…

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Social Media Overview

Day 3

Social Media Overview

Of the 3 billion internet users, 2 billion have social media accounts, and social media is becoming the #1 place that most businesses' ideal customers are hanging…

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Entrepreneurial Mindset, Goal Setting and Time Management

Day 4

Entrepreneurial Mindset, Goal Setting and Time Management

According to a survey, 70 percent of Americans would prefer to be self-employed. Time freedom and personal…

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Credit Management

Day 5

Credit Management

Get ahead of the game and create wealth by building an excellent credit profile and score as your foundation. Here you’ll discover the importance of credit management…

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Core Courses

The courses in this section comprise the specific digital marketing and business skills for you to develop the body of knowledge that will foster your success in this IMMERSION path. There is a recommended sequence for you to take these courses, although you have the option to take them in a different order if you so choose (excluding the logical sequence of 101 and 201 offerings).

Ecommerce Platforms

Day 1

Ecommerce Platforms

Ecommerce continues to significantly outpace all other categories within the digital marketing industry but with all the Ecommerce platforms in the marketplace, how do you…

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Shopify 101

Day 2

Shopify 101

Dive into the fundamentals of ecommerce and review the different ecommerce models available to you. Learn why Shopify's easy to use functionality has made it…

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Shopify 201

Day 3

Shopify 201

Launch your store! Prepare to run an efficient and successful Shopify store as well as find the right audience for your product niche with Facebook ads. Find and add your products…

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Shopify 301

Day 4

Shopify 301

Grow the strength and influence of your Shopify business by learning how to build a strong brand with solid relationships. Develop and strengthen your brand, create and manage…

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Print on Demand 101

Day 5

Print on Demand 101

US consumers are spending 57.6 billion in the on-demand economy. So, what the heck is Print on Demand? It’s taking an idea or design and placing it on everyday items to make…

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Print on Demand 201

Day 6

Print on Demand 201

Explode your Print on Demand business and start playing with the big boys! Acquire the finesse to better showcase your products, give your marketing more pizzazz, and create…

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Amazon FBA 101

Day 7

Amazon FBA 101

Ecommerce stores often find it difficult to put their products in front of potential customers! Use the power of Amazons 120 million customers to grow your business and let Amazon…

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Alternative Product Sourcing

Day 8

Alternative Product Sourcing

When looking for product manufacturers to stock your online store, there’s more to consider than just price, taxes, and currency exchange. Often the best approach…

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Facebook 101

Day 9

Facebook 101

In the 2nd Quarter of 2017 it was documented that there are over 1.3 billion active users on Facebook daily! This means the ancient way of advertising your business on signs…

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Facebook 201

Day 10

Facebook 201

Hone your Facebook ad presence by deepening your ad skills. Expand and polish your fan page information, develop your niche avatar, and create audiences to optimize your ad…

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Instagram Marketing

Day 11

Instagram Marketing

With over 600 million users and only 1 million advertisers, and ranked the second most popular social media platform behind its parent Facebook…

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Social Media Platform Integration

Day 12

Social Media Platform Integration

Work smarter, not harder, to get your business found. Amp up your use of social media for advertising, visibility, and growth by exploring ways…

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Pay Per Click

Day 13

Pay Per Click

Roll up your sleeves and prepare to enter the fast-paced world of paid advertising. Get the foundation you need to understand and compare the operational…

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Google Adwords 101

Day 14

Google Adwords 101

Google is estimated to earn over 75% of U.S. search ad revenue, equaling almost $80 billion in economic activity annually. You are leaving substantial revenue on the table…

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SEO 101

Day 15

SEO 101

Leads from search engines have a 14.6% close rate, while outbound leads such as cold-calling, and direct mail have a 1.7% close rate. Wade into the basics of search engine…

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Keyword Strategies

Day 16

Keyword Strategies

Essential to every aspect of digital marketing, from your domain name to your web pages to every component of your marketing campaigns, is strategic knowledge…

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Click Funnels 101

Day 17

Click Funnels 101

Sales funnels have proven time and time again to dramatically increase your sales. Learn how to leverage this popular strategy to explode your conversion numbers. The Click…

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Email Marketing Mastery

Day 18

Email Marketing Mastery

The average person receives over 100 emails per day, over half of that is accessed on mobile devices, and email use is estimated to be rising. Furthermore, 70% of people…

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Drag and Drop Application Development

Day 19

Drag and Drop Application Development

Almost 2/3 of mobile phone time is spent on apps, and search engines are scrambling to handle the increasing volume of web browsing and…

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Outsourcing: Ecommerce

Day 20

Outsourcing: Ecommerce

Do you hate being bogged down in routine obligations that keep you from having time to concentrate on the income producing activities Primary strategies for outsourcing…

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Tactical Courses

The courses in this section build the professional skills needed to for you to successfully set up, market, develop, operate, and expand an agency. The recommended sequence for these courses is mandatory in this IMMERSION PATH so that you can execute them with satisfying and profitable results; you may only take them in the proposed order.

Business Plan

Day 1

Business Plan

Whether it's venture capital you seek or professional endorsement, people will ask for your business plan – and most business owners find themselves better…

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Marketing Action Plan

Day 2

Marketing Action Plan

Getting from where you are to where you want your business to be is a matter of outlining an effective path to get there. Your action steps need to be clearly…

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Raising Capital

Day 3

Raising Capital

According to the Bureau of Labor Statistics and Gallup data, between 400K and 500K new businesses are created each year with less than half surviving five years…

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Branding and Exposure

Day 4

Branding and Exposure

An effective brand strategy gives you a major edge in increasingly competitive markets. When done right, your brand is unforgettable. Your brand communicates the…

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Digital Asset Brokering

Day 5

Digital Asset Brokering

Ecommerce sales are quickly outpacing brick-and-mortar retailers. Whether it’s brokering domain names, putting a new idea into an existing enterprise, raising an established…

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Optional Courses

The courses in this section consist of additional knowledge and skills you may want to round out particular interests you have and educational areas you want to expand. Except for the logical sequence of 101 and 201 offerings, you may take them whenever you wish.

Accounting, Tax, and Legal Basics for Small Businesses

Accounting, Tax, and Legal Basics for Small Businesses

Every business owner needs to have a fundamental grasp of accounting and taxes, whether they choose to manage the backend of their business or…

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LinkedIn for Professionals

LinkedIn for Professionals

With over 500 million members, LinkedIn is the place where business professionals showcase their experience and hang out with other business…

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Bing and Yahoo Ads

Bing and Yahoo Ads

Bing currently has 33% of the U.S. market share and Yahoo has 20% yet most marketers are not paying attention to these sources of traffic. Learn the skills necessary to get…

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Google+

Google+

Having very little organic traffic to your products or services has been a problem for many businesses! Google is the #1 search engine with almost 80% of all traffic on the internet…

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Video Editing

Video Editing

Look at a great video and you'll see that it's all in the editing. Blending sounds and images to create an emotional connection for the viewer is both an art and a science. Compare features…

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Drone Pilot Introduction

Drone Pilot Introduction

Aerial cinematography videos provide a huge market advantage by allowing viewers to experience on the-spot what a business wants them to feel and know about a product…

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Social Media Platform Integration

Social Media Platform Integration

Work smarter, not harder, to get your business found. Amp up your use of social media for advertising, visibility, and growth by exploring ways…

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Mobile Videos and Photography

Mobile Videos and Photography

In a world dominated by small screens and visually-led content, the smartphone has become the ultimate tool for producing, editing and sharing video stories…

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Facebook 301

Facebook 301

Here's where you put all your technical skills together for masterful ad campaigns! Better manage your ad creation with an understanding of what different objectives achieve…

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Graphic Design Basics

Graphic Design Basics

Value is created the moment a first impression is made, and your first impression depends on the power of your design to stop people in their tracks! Give your website…

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Digital Asset Brokering

Digital Asset Brokering

Ecommerce sales are quickly outpacing brick-and-mortar retailers. Whether it’s brokering domain names, putting a new idea into an existing enterprise, raising an established…

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Ad Copywriting

Ad Copywriting

Create ads that convert with the critical elements you need for persuasive advertising. Compelling copy is not the result of a formula, but a trained ability to…

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Agency Unique Selling Proposition

Agency Unique Selling Proposition

Unless you can pinpoint what makes your business unique in a world of like competitors, you cannot target your sales efforts successfully. Also known…

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